Sharp 3D LCD TVs

[Suave]

Here's the first piece of news I've come across which talks about Sharp's 3D TV plans:

"At CES in January, while major TV manufacturers like LG, Panasonic, Samsung and Sony were showing off new 3D HDTV displays, Sharp trumpeted a new series of 2D models. Now arriving in Canada under the sub-brand "Quattron," the new LED-edgelit LCD TVs add yellow sub-pixels to the customary mixture of red, green and blue. This expands the colour gamut from billions to trillions of colours, Sharp says. During demonstrations at CES, the benefits of Sharp's Quattron deign were clearly visible, not just in yellows but in greens and blues as well.

Now Sharp says it will apply Quattron technology to 3D models, which it plans to launch in Japan this summer. The fast response of the scanning LED backlight minimizes crosstalk between left- and right-eye images (a problem that can cause ghosting), Sharp says. And the addition of yellow sub-pixels contributes to a brighter picture.

Chris Matto, Senior Brand Manager for Sharp Electronics of Canada Inc., says Sharp will begin rolling out 3D HDTV in other markets within months of the Japanese launch. The company will deliver 3D HDTV in Canada before the end of 2010, Matto told Marketnews."

Source: http://www.marketnews.ca/LatestNewsH...uce3DHDTV.html

[SoundGame]

I'm very interested into whether this new quattron 4-colour technology is more science than marketing. If it makes 3D more acceptable (I can't stand to see ghosting), then this is all good. Thanks for the heads-up Suave.

[Suave]

This was posted on our blog yesterday:

"Sharp has just introduced its first 3D LCD televisions to Canada with the arrival of the AQUOS Quattron LE925 series. Available in sleek, contemporary 60- and 52-inch screen sizes, these new TVs employ proprietary Sharp technologies, including quad pixel four-colour technology, to deliver a superior 3D experience with the brightest image reproduction. The key differentiator in Sharp’s 3D experience, Sharp’s Quattron quad pixel technology, adds the colour yellow to the traditional red, green and blue (RGB) TV colour filter, to produce a markedly brighter, more vivid picture.

Additional proprietary technologies such as Sharp’s X-Gen LCD panel, Frame Rate Enhanced Driving and LED backlight side-mount scanning work together to also enhance brightness as well as overcome other aspects associated with 3D television, such as a lack of sharpness, definition and depth in images. Sharp’s 3D system also features extremely low crosstalk – a ghosting of images that occurs when the right eye sees some residue of the image intended for the left eye and vice versa - that can sometimes happen when using active shutter glasses.

The Sharp 3D system includes the AQUOS Quattron LE925 series TVs, advanced infra-red, active shutter glasses, and the Sharp BDHP80U 3D Blu-ray Disc player (sold separately). Unique in the marketplace, Sharp’s active shutter glasses are the only glasses that give viewers the option of watching the same content in 3D or 2D simultaneously, using the 3D-2D conversion button on the glasses. Each model in the 925 series comes equipped with two pairs of glasses.

Sharp’s unique Spacious 3D Sound feature promises to put the audience at the centre of the action, offering three types of surround sound: 3D standard mode, 3D movie mode which simulates the experience of being in a theater and 3D Hall mode which reproduces the live sound of being in a concert call.

AQUOS Quattron 3D addresses the vast amount of television content still currently only

available in 2D with its ability to up-convert 2D images to 3D. Whether watching content in 2D or 3D, Sharp’s AquoMotion 240 technology promises outstanding performance for fast-action imagery without blur and artifacts, while Quad Pixel Plus technology produces an ultra-smooth picture with fine detail by enabling the individual control of each of the sub-pixels on screen. For gamers, the 925 series’ proprietary Vyper Drive game mode eliminates perceptible lag between the game console and its display on the TV, resulting in a super-responsive gaming experience.

The 925 series integrates Sharp’s AQUOS Net service, a free Web-based service that gives Sharp AQUOS customers access to personalized information and content. It comes equipped with premium content services including Netflix streaming video, providing consumers with the latest television shows and movies on-demand. Both 925 series models are sold with a USB WiFi adapter to facilitate quick access to streaming and other Web-based applications. A built-in USB media player and dual USB inputs enable immediate enjoyment of digital video, music and photos.

The LE925 series sports a contemporary design that complements the elegance of modern home theaters with a 1.6-inch thin depth and full-front panel glass that extends to meet the borders. These models also boast extremely low power consumption, compliant with Energy Star® Version 5.1 (2012) standard, and equipped with Sharp’s OPC function, automatically adjusting the unit’s brightness based on the lighting of the room.

Both 3D TVs and the 3D Blu-ray player are available now. MSRP: LC-60LE925UN ($4,999.99 CAD), LC-52LE925UN ($3,999.99 CAD) and BDHP80U ($399 CAD).

For more info, please visit www.sharp.ca"