I'm not sure that I completely agree with you on this Mike. When I first purchased my first Pioneer KURO plasma (5010 50-inch model) I noticed that it had one burnt out pixel only a few minutes after turning it on. And once I knew where it was, my eyes kept gravitating towards it. I was offered a generous discount if I wanted to keep the set, but I decided to exchange it anyway. Althought it is true that the further you are away from the screen the less noticable it will be, it also depends on how good your eyesight is.One pixel gone out of 2 073 600 isn't so bad. It was worse when they were 480p or 720p sets. But from a distance, it isn't noticable.